In this film, created for the 2013 CFDA Awards (Council of Fasion Designers), male models sing Daft Punk's "Get Lucky" while showcasing the collections of Thom Browne, Michael Bastian and Duckie Brown, all nominated for the CFDA's "Menswear Designer of the Year." Thom Browne took home the honor. Take the combination of the work of three of the best menswear designers, a handful of New York's most attractive models and the song of the summer and this is the result.
I was fairly disbelieving when I first came across the video a couple of days ago but it definetely made my evening. The deadpan model stances combined with the upbeat song is a fantastic juxtoposition. As a marketing technique its amazing and I love seeing the innovative campaigns and concepts that are becoming oh so necessary to get noticed, especially in industries as competitive as the fashion world.
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