Saima Majid creates printed luxury scarves inspired by objects of beauty from the past. I came across the brand on my internship trawl a few months ago and while I was really interested in working for a fashion brand, what really struck me was the pieces that the brand was retailing.
Beautiful and fine silk fabrics are integrated with traditional printing methods, blended with a romantic vision to create a luxury accessories range. Layers of jewels, flora and trinkets appear as though three dimensional on the fabric with vivid and unusual colour combinations that create dramatic visuals. The range epitomises femininity and invokes a feeling of splendour when worn. The natural beauty of Saima's designs reflect her desire to create a uniqueness. Combined with an extreme attention to detail and finish; the item is created for the individual.
How could I resist working for a company that was seemingly more about the design, the individual, than the mass production. The company was still relatively small having only launched one collection but Saima appeared to have a wealth of experience and I wanted to be a part of something that I could help expand and get noticed. So I applied.
And amazingly, a couple of weeks later, after an exchange of emails and a couple of tasks, I was given the internship. Exciting!
So, I'm now working for this fabulous brand and, totally unbiasedly, couldn't resist sharing the newly released SS2013 collection!
For me what is so great about the scarves is their versatility. The ability to wear them over a LBD for a ball or party and for them also to look amazing thrown on with a Barbour and wellies for a walk in the countryside, or with a summer dress to keep of the summer evening chill. These accessories really are timeless, inspired by bygone eras and vintage pasts. A classic piece is one that can be worn across the generations and that really is something that is true for the Saima Majid accessories.
My favourites in the new collection have to be Ruby and Mimi. Mimi is bright - it would look fab over a white cotton dress in summer with some statement sandals and the palette works perfectly with new season trends. Ruby is classic -bright and summery and would be perfect on a summers day or over a simple statement dress on a night out.
What excites me about the brand is that it still has so far to grow; it's waiting to be noticed and develop and the new collections will only continue to be more and more striking I'm sure!
You can check out the brand and the rest of the collection here or follow for updates on Twitter @Saima__Majid
I'd love to know your thoughts on the collection and look forward to keeping you updated with the brand's progress in due course!
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Bonita:
Details: A burst of vivid colour to brighten up your wardrobe. Architectural curves and tile
motifs combined with a bright palette of lime, orange and yellow are inspired
by the richness of Latin America. May be worn as a sarong as well as
a conventional neck scarf.
Dimensions 110x110cm
Compostion 100% silk
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| Bonita |
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Coco
Details: Coco charms us with its delicate tones of silver, peach and pinks. Trinkets, bows
and beautiful bottles of scent dance around the scarf like an
elegant Viennese waltz.
Dimensions 110x110cm
Compostion 100% silk |
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| Coco |
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Mimi
Details: The Mimi scarf is a playful piece displaying large statement jewels, bold colours
and a fabulous textured animal print border. Definitely one for the more
daring lady this one will not go unnoticed.
Dimensions 110x110cm
Compostion 100% silk |
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| Mimi |
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Ruby
Details: The Ruby scarf shouts and screams drama with its spectacular display of bling.
The fuchsia, chartreuse and spring green burst out from the softer rosy brown
ground. Definitely one for the more daring lady this one will not go unnoticed.
Dimensions 110x110cm
Compostion 100% silk
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| Ruby |
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| Ruby |
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Valentina
Details: Valentina reflects the beauty of a ladies powder room in the early 20th century.
Soft rosy pinks and tones of pink combined with romantic scrolls
and silver trinkets make for a feminine and elegant piece.
Dimensions 110x110cm
Compostion 100% silk |
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Valentina
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